MarketDo4a

A radical redesign of the sports nutrition website

Type

E-Commerce

Release date

19 Feb 2019

Deliverables

UX Wireframe, UI Design, Development, Marketing

MAIN OBJECTIVE

Goal

Make a global redesign of an online sports nutrition store.

Market Do4a is one of the largest sports nutrition brands in Russia and post-soviet countries. The brand has a multi-million audience and offline stores in 3 countries. Our task was to redesign the existing site and make the buying process easier. We revamped the entire website structure by updating the catalog, product pages and shopping cart. As a result, the conversion to sale jumped by 14% in the first month.

Ux design

Wireframing

We prepared 30 versions of the cart with various types of delivery and data sets, 50 custom filter criteria for quick search, studied the product range with over 2,000 items and selected the ones that would drive more profit.

Each product category has its own filters. For proteins, you can choose the percentage of protein in the product, for amino acids, you can specify the type – capsules or powder. Custom filters make it very easy for user to select products in any category.

visual magic

Design

We gave the brand the look of a gangster-like movement

Product pages are very easy to use and navigate. Large and high-def photos immediately catch the eye. The order can be made with just one screen, which is a pleasure for online shoppers. As a result, we create great user experience that turns visitors into customers who are willing to come back and buy more.

Mobile experience is no exception here. Filters can be quickly applied, catalog navigation is well-thought-out, and the most important information on the product pages is always clearly visible.

Code

Development

Marketdo4a has a large franchise network. One of the challenging tasks was to meet its needs in terms of order creation and logistics.

There are situations when customers can receive one order in two different ways: from a store in their city or from a warehouse located in another city.

This logic can also be found on other pages.

From a warehouse in another cityFrom a store in customer’s city

From a store in a buyer city — From a store in customer’s city

We took this into account when describing the logic and during front-end and back-end development to make sure everything works correctly and both franchisees and shoppers are happy.